PRIVACY POLICY

We take protecting your privacy very seriously.

Direct Wines Limited trading as 樂事會Laithwaites Direct Wines proudly abides by a strict Code of Practice regarding the handling of your personal details and is committed to acting fairly and honestly in all customer transactions.

Data collected is handled securely and with proper regard for privacy. The collection and use of customer information allows your orders to be processed and delivered to you. It is also used to provide you with marketing and other information about 樂事會Laithwaites Direct Wines and its related products and services. We are therefore required to maintain the name, postal and email addresses, telephone number, payment and order processing information of customers when they order from us.

We may occasionally collect information from our customers for general research about your interests and attitudes towards our products and services. This information will only be used by 樂事會Laithwaites Direct Wines to ensure we are providing customers with high level services. We do ask customers to provide us with email addresses. We will only ever use your email address so that we can contact you about your order or answer a query, and to send you special offers you might find worthwhile. If you would rather not receive this information, you can contact us and let us know.

In addition Laithwaites Direct Wines will use information about you to make offers based on your wine preferences.

Any personal information that you give us is private. We will not release personal information to persons or entities without your explicit consent.

Please note any agents or contractors of 樂事會Laithwaites Direct Wines who have access to personal information are required to protect this information in a manner that is consistent with this Privacy Statement. They will not use any information for any other purpose than to carry out the services they are performing on behalf of 樂事會Laithwaites Direct Wines.

Customers can advise any time if they do not wish to receive information from reputable companies, or if they no longer wish to receive product information from 樂事會Laithwaites Direct Wines.

Customers can advise us of either of the above by contacting our customer service team 8120 3826 or by emailing customerservicehk@directwinesasia.com. If a customer advises us that they no longer wish to receive product information from 樂事會Laithwaites Direct Wines, we will ensure their name is also never passed to any other companies. Customers can access their personal information at anytime by contacting 樂事會Laithwaites Direct Wines via the above channels and verifying their identity. Note should a hard copy of personal information be required an administration fee may be charged.

樂事會Laithwaites Direct Wines will take responsible steps to ensure that all information we collect, use or disclose is accurate, up to date and is either stored or destroyed in a secured environment accessed only by authorised persons.

 

 

Personal Information Collection Statement

Last updated:  10 July 2026

We, Laithwaites Direct Wines Limited (“Direct Wines HK”), value your privacy and want to be transparent with why we collect your personal information, including without limitation to your name, telephone number, email address and residential address ("Personal Information").

If you access or use this website (https://www.directwines.com.hk/) (which we will refer to as “Site”) or register to create an account ("Account") to use this Site, then you are deemed to have agreed to this Personal Information Collection Statement (“PICS”) and our Privacy Policy. This Site is owned and operated by Laithwaites Direct Wines Limited. You must be at least 18 years old to use this Site.

This PICS and our Privacy Policy apply to any personal data you provide to us or which we collect, generate and/or compile about you in connection with Direct Wines HK. We, as the data user, will collect, use and store your personal data in accordance with this PICS and our Privacy Policy. 

What do we collect? 

The provision of your personal data is voluntary. However, it may be necessary for you to provide us with certain personal data in order for you to use our Site. For example, we collect your personal data when you create an Account, browse or make purchases through the Site, seek consultations or communicate with us through applications or social media and when you send us emails. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer.

How do we use your information? 

We will use your personal information to:

  1. administer, operate and maintain your Account and provide customer support (e.g. update your account or verify your identity, send you updates about new features and benefits, communicate with you, and provide consultation services to you);
  2. maintain, update, administer and process a record of your transactions or website activities, complete any transactions including processing or facilitating payments;
  3. provide customer support (e.g. respond to and investigate your questions or concerns);
  4. in accordance with our Privacy Policy, provide you with marketing and promotional materials if you choose to receive them, create personalized communications tailored to your interests and preferences, and provide you with the best possible customer experience;
  5. improve our operations through various means, such as the use of data analytics tools, research, surveys and feedback forms; this will enable us to enhance our services or products, develop new features and benefits, and assess and amend business, marketing and strategic operations and plans; and
  6. investigate or handle any incidents, claims or disputes, defend or bring any claims or actions, or comply with applicable law or any requests from any regulatory authority, court or government agency.

Who do we share your information with? 

To fulfil any of the above purposes, we may share your personal data with our agents or contractors, professional advisors, and government and regulatory authorities. The service providers process personal data on our behalf to help us administer and operate this Site, conduct data analytics, aggregate and anonymise personal data, or carry out any of the above purposes. We may also share your personal data with any third party in connection with a merger, acquisition, consolidation, restructuring, sale of assets, financing or any similar scenarios. 

Direct Marketing 

With your consent, we may use your personal data for direct marketing purposes, or share your personal data with third party services providers, so they can send you direct marketing materials. 

Your rights

You have the right to request access to, correction of, obtain a copy of, and the cessation of the use and sharing of your personal data held by us at any time, by contacting our customer service team  8120 3826 or by emailing customerservicehk@directwinesasia.com.